Consumer Outreach

As a Market Development initiative, MPSG engages with several working groups and campaigns to help bring awareness to the consumer about how they can use the crops our farmer-members grow, as well as how those crops are used around the world.

Love Canadian Beans is a national consumer campaign that is aimed at increasing the domestic consumption of dry beans. The campaign has an active website and social media accounts.

Learn more at lovecanadianbeans.ca

Manitoba Pulse & Soybean Growers supports Agriculture in the Classroom Manitoba (AITC-M). Their mission is to inspire educators to promote agriculture literacy in classrooms for a sustainable future. AITC-M envisions a future where:

Every Manitoban understands the issues and challenges our province’s largest industry faces in its efforts to nourish the world safely and sustainably

Every student knows where and how their food is grown

Every educator has the tools to inspire tomorrow’s innovators, consumers and decision-makers

Learn more about AITC-M at aitc.mb.ca

Great Tastes of Manitoba is a farm-to table cooking series showcasing nutritious, affordable, delicious foods grown by Manitoba’s farmers. Manitoba Pulse & Soybean Growers have been involved with Great Tastes of Manitoba since nearly the beginning.

In addition to sharing recipes using locally grown ingredients, Great Tastes of Manitoba also shares a series of Produced on the Prairies stories showcasing farm families and the agriculture industry in Manitoba. Produced on the Prairies is sponsored in part by Manitoba Ag Days.

Find recipes, videos & more at greattastesmb.ca