January 13, 2015 – Saskatoon, Saskatchewan
Agriculture Minister Gerry Ritz announced today an investment of more than $3.3 million to Pulse Canada to help increase the use of pulse and pulse products in the food manufacturing industry and to assist multi-sector producers in responding to non-tariff barriers in overseas markets.
“This Government remains committed to the economy, and our hard-working pulse growers play a vital role in creating jobs and keeping our economy strong,” says Agriculture Minister, Gerry Ritz. “We are pleased to accelerate the commercialization of value-added research and technology in the sector and to give producers the tools they need to better respond to emerging non-tariff barriers in foreign markets.”
Pulse Canada will receive over $3 million in funding over five years from the AgriMarketing Program under Growing Forward 2 (GF2). These projects include:
- $1.3 million to generate new tools for the Canadian grain, oilseed and pulse industries to measure the sustainability performance of Canadian agriculture, and use this new information to demonstrate compliance with food industry assurance systems.
- $870,261 to increase demand for Canadian pulses by marketing the nutritional value, health benefits and sustainability of Canadian pulses.
- $897,311 to engage key Canadian stakeholders in support of the elimination of trade barriers that limit growth opportunities in both established and emerging markets
“Agriculture and Agri-Food Canada’s Growing Forward 2 investments are supporting a new era of cooperation between commodity groups, trade organizations and food companies,” says Pulse Canada CEO, Gord Bacon. “Each collaborative effort is focused on driving costs down and enhancing the value of agri-products grown, marketed and sold by farmers across Canada.”
It will also receive $270,000 funding from the GF2 AgriInnovation Program to enable the pulse sector to transfer knowledge and expertise to the food processing and ingredients sector for pulse-containing food products marketed with nutrition and health claims. This investment will benefit pulse growers by increasing the use and demand for pulses in new and reformulated food products.
- The AgriMarketing Program is a five-year, up to $341 million initiative under the Growing Forward 2 policy framework that helps farmers and food processors compete in markets at home and abroad. It supports the agriculture industry by creating and maintaining access to markets and taking advantage of market opportunities.
- The AgriInnovation Program is a five-year, up to $468 million initiative under the Growing Forward 2 policy framework that supports pre-commercialization research, development, and knowledge transfer leading to innovative agriculture, agri-food and agri-based practices, processes and products.
- Canada is the largest exporter of peas and lentils, providing 38 per cent of the world’s needs. Consuming pulses reduces cardio-vascular diseases by reducing serum cholesterol, blood pressure and the likelihood of obesity.